Have you ever had a number of ideas for business opportunities swirling through your head and not know how to pull one down and focus on it?
What have you envisioned as a dream job or career move yet unsure which way to move toward making a change?
The first step in setting a goal is to get real with yourself. For some, self check is so easy we don’t need an internet article to help us focus. The rest of us, need all the little nudges we can bear.
What do you want to do?
I know, you want to finance a better future for you and your family. You want to pursue your passion and help others. You would love to sell that thing your friends always ask your for. Sounds great. But you’re going to have to be more specific. The premise of a goal is the result. That’s right…a result. So, let’s try answering this way:
If I had a choice of only one income producing activity that I could wake up and do tomorrow?
What would that answer be? The question requires a more direct answer. You can take it further and assign a time limit, an income requirement, a level of training or additional education needed to obtain that one income producing activity.
Easy enough? A goal can be anything you can imagine as long as there is a result. The key in how you can create and stick to that one stretch goal is to have the result in mind.
Let’s pretend the income producing activity you’ve selected is to become a Life Coach. Now you know what you are aiming for. Then you can chart the steps you need to reach there – research, training, certification, networking, business development, branding – and how much time you need to commit to each step. This way you have achievements to check off along the way and your one big stretch goal becomes a little less daunting.
Yes, I’m a baker! Love the smell of yummy goodness in the oven! But when you set out to make that wonderful chocolate cake, and miss adding flour, you might get something similar to fudge. If fudge is what you wanted, then you are on the right track… if you were preparing to make a cake, then you got it all wrong. And please don’t tell me about the awesome flourless cake you’ve had. That’s not relevant in this case, and besides… in this post I “ain’t” talking about cake!
I just read a blog post by Shannon Paul about the missing ingredient in many social media strategies, and I couldn’t agree more! Feel free to read it for yourself, or just follow along here.
The Missing Ingredient in Most Social Media Strategies « Shannon Paul’s Very Official Blog.
There are several steps involved in preparing to bake a cake:
- An Oven
- and Willing Consumers (you can’t have a cake and no-one eats it!)
The same applies to engaging in social media for your business!
- Preparation = Developing a Strategy
- Ingredients = The Messages you hope to Deliver + The Messages your intended audience want to hear
- Oven = Mechanism for Delivery or The Social Media Sites you plan to employ (where your audience is)
- Willing Consumers = Your Audience, Your Followers, the People who want to consume to product or program you are offering
Everything begins with a plan (or recipe), but beyond the plan there is execution (baking), then testing (tasting), and listening (feedback). And once you’ve measured the feedback, you can determine whether you should revisit the recipe, tweak a couple of ingredients and try again.
The most important thing to remember though, if you miss an ingredient, or even a step in the process, IT won’t turn out right.
Plan + Prepare + Execute + Review = 4 Steps for Success