Where Can You Find Potential Customers for Last Minute Holiday Sales?

The end of the year is fast approaching and it is the holiday season. You, your clients and consumers as a whole are bombarded with sales, discounts, and offers for last minute holiday shopping. It can be tough to break through the holiday sales promotions and gain the visibility you need to boost your business.

In another post, we will delve into the building blocks of creating an annual marketing strategy. Here, our focus is uncovering where you can find potential customers. We will start with reviewing the stats. Staying abreast of trends in your industry and the marketplace are key to the success and longevity of your business.

171212-infographic-holiday-purchasing (2)This article from MarketingProfs reveals a telling analysis of consumer behavior and holiday shopping trends. Outside of being surprised that most people buy the same type of gifts year after year, the article features an infographic of the study findings that is easy to follow. Essentially, the study reveals people are making simple purchases that accentuate the person or satisfy their electronic craving, and making less major purchases with retail apparel purchases declining and purchasing books as gifts at the bottom at the list.

What does this mean for your business marketing strategy or advertising plan?

Holiday Promotion Blog Post

This means you can follow overall consumer behavior patterns and think through a brief promotional strategy that can help you find those last minute shoppers and make them your new customers.

If you have a marketing strategy intact, sprinkling in a short term promotion should be relatively easy. Here are a few ideas to consider for product based business advertising during the holiday season:

  • Use the power of suggestion through placing digital ads on social media. Holiday gift giving can be a chore for some and fun for many. Help your potential customer make the decision to purchase your product.
  • Highlight the benefits you offer.  Whether it is a gift certificate (are those still a thing?), rewards program, or discount, hype up the benefits of shopping with your business.
  • Think outside the box. If your primary product is a leather glove and you want to reach that purchaser of a beautiful bracelet, perhaps y
    our strategy is to partner with a jewelry maker and promote a campaign that shows the beauty of the bracelet inside and outside of your glove.

 

Hopefully these ideas will spark some thought on how you can effectively position your business to be found by potential customers and generate a few new sales this holiday season. Hurry while you still have time!

Know Your Worth

When it comes to ‘wooing’ new followers, fans, and customers…I am always leery of the undersell. Having a large number of people jumping on to your cause (or product) because you offered some type of incentive can certainly accomplish an objective, if that objective is to simply gain new people.

Remember the saying “quality over quantity'”?

I recently read this article MediaPost Publications Fans Grow On Farms 03/09/2010 which basically describes a scenario where a large corporation offered cash incentives to new fans & followers for a specific promotion.  Within a very short period of time, they were able to gain a large number of followers (all looking to redeem or cash in on a prize). But how many of those new fans & followers will stick around?

Now we are not aware of the true intention of this promotion and if in fact the goal was to amass a large group of new followers.  Perhaps they have a number of cash promotions lined up to keep the fans & followers engaged; or they could hope that the new people will stay around to learn more about everything the company has to offer (without a cash incentive).

I err on the side of caution when reading this article and believing this approach is most appropriate for your business.

As with any sound marketing strategy, you should begin with a plan before diving into a promotion.  Identify your goals and ensure a follow up plan for the new people that ‘friend’ you.  The sooner they come, the quicker they may leave once the promotion incentive is redeemed.  If that was the goal or intent of the promotional program, then congrats on your success.  However if you are looking to gain a group of friends & followers who are truly interested in your cause or your product, then you should really consider the incentive…and your plan of approach.

Know your worth.  Communicate your value. Then you will be in the position to attract and retain loyal friends & followers.

Your long term marketing strategy is to gain the ‘customer for life’…right?

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