I Drive a Swagger Wagon

Ironically I just posted about not being the traditional mommy blogger. Not long after, I ran across this video by Toyota promoting the swagger wagon. I love it!!  Perhaps that’s because I am a mini van driver.  Funny thing, my typical response to people who drop their chins when they see me roll up is “I bet am the hottest minivan driver you know”.  Now thanks to Toyota, I can’t say that anymore. Guess I will just have to sing their weird but catchy song!

– wish Honda would have come out with it first though….I chose the Odyssey over the Sienna back in ’06.

Reblog this post [with Zemanta]

A mom and a blog

I am a mother who has ideas and likes to write, sometimes.  I have to move when the spirit hits me, and honestly sometimes that isn’t quite as often as I would have hoped.  I also wish I could dance…but that’s another story.  So, because I like to write, and because I started this blog, then you could say I am a mother who blogs.  I don’t believe however that I am a mommy blogger.

Why?  Well, because I don’t talk about mommy things, or my kids very often in this space.  I love them dearly, and enjoy watching them grow up and take on personalities and pick up traits from me and daddy, but I don’t blog about them, or mommyness, or cutesy gadgets.  And in no way do I want to disrespect  mommy bloggers. I simply write about another topic that expresses my interest. One day I hope to write about my interest in marketing with as much zeal as a mommy blogger…but, until then, I guess I will just be a mom who blogs~ about ideas and marketing. 🙂

The Evolution of Advertising & Consumer Data

The ideal television of the future. The realis...
Image via Wikipedia

More specifically, the evolution of your customer. Incorporating social media into your overall mix definitely has it’s benefits.  We tend to shy away from social media in business because we feel it’s unmeasurable (i.e., no real ROI).

When the television set and advertising was introduced in the late 40’s, early 50’s – there was a bit of caution and concern about this new method to reach viewing audiences with animated advertisements and messaging. After a few tries, the concept took off, and as the television gained more popularity and more people gained access, then real costs, returns, and monitoring took off and there was comfort in using this method as a way to drive/inform consumers to products & services.

Just as the television revolutionized a new era, the internet has done the same. This time evolving in a number of forms. From one-dimensional promotion to multi-dimensional communication. The opportunities with this media are limitless today, however at some point there may be some marginalizing before the next revolution is introduced.

In the meantime, to be successful at using social media for business, you have to look beyond the ‘cutesy’ interaction and (overheard) ‘time-sucking’ nature of the proverbial beast, and take value in the powerful lessons and consumer information you can learn from participation.

Engaging in social media is not about controlling the message, it is about learning more about the people who use your product or service and interacting with them in such a way that they value and promote you.  Social media is like word-of-mouth amplifyed.  You want to be a part of the conversation being had about your brand.  And you want the opportunity to have a voice.

From that positive interaction comes a new set of data to track, and you can begin to measure the value of your online interactions with the impact to your bottom line. This means commitment. Committing to the engagement, and committing to the follow through. You can have a deliberate approach to social media along with measurable results.

Don’t believe me?  Check out the following article titled “From Home to Social: The Evolution of Your Customer Data” by Jill Dyche

http://smartdatacollective.com/Home/25736.

Then ask yourself, am I committed to the value of my customer?

Reblog this post [with Zemanta]

Know Your Worth

When it comes to ‘wooing’ new followers, fans, and customers…I am always leery of the undersell. Having a large number of people jumping on to your cause (or product) because you offered some type of incentive can certainly accomplish an objective, if that objective is to simply gain new people.

Remember the saying “quality over quantity'”?

I recently read this article MediaPost Publications Fans Grow On Farms 03/09/2010 which basically describes a scenario where a large corporation offered cash incentives to new fans & followers for a specific promotion.  Within a very short period of time, they were able to gain a large number of followers (all looking to redeem or cash in on a prize). But how many of those new fans & followers will stick around?

Now we are not aware of the true intention of this promotion and if in fact the goal was to amass a large group of new followers.  Perhaps they have a number of cash promotions lined up to keep the fans & followers engaged; or they could hope that the new people will stay around to learn more about everything the company has to offer (without a cash incentive).

I err on the side of caution when reading this article and believing this approach is most appropriate for your business.

As with any sound marketing strategy, you should begin with a plan before diving into a promotion.  Identify your goals and ensure a follow up plan for the new people that ‘friend’ you.  The sooner they come, the quicker they may leave once the promotion incentive is redeemed.  If that was the goal or intent of the promotional program, then congrats on your success.  However if you are looking to gain a group of friends & followers who are truly interested in your cause or your product, then you should really consider the incentive…and your plan of approach.

Know your worth.  Communicate your value. Then you will be in the position to attract and retain loyal friends & followers.

Your long term marketing strategy is to gain the ‘customer for life’…right?

Reblog this post [with Zemanta]