Yes, I’m a baker! Love the smell of yummy goodness in the oven! But when you set out to make that wonderful chocolate cake, and miss adding flour, you might get something similar to fudge. If fudge is what you wanted, then you are on the right track… if you were preparing to make a cake, then you got it all wrong. And please don’t tell me about the awesome flourless cake you’ve had. That’s not relevant in this case, and besides… in this post I “ain’t” talking about cake!
I just read a blog post by Shannon Paul about the missing ingredient in many social media strategies, and I couldn’t agree more! Feel free to read it for yourself, or just follow along here.
There are several steps involved in preparing to bake a cake:
- An Oven
- and Willing Consumers (you can’t have a cake and no-one eats it!)
The same applies to engaging in social media for your business!
- Preparation = Developing a Strategy
- Ingredients = The Messages you hope to Deliver + The Messages your intended audience want to hear
- Oven = Mechanism for Delivery or The Social Media Sites you plan to employ (where your audience is)
- Willing Consumers = Your Audience, Your Followers, the People who want to consume to product or program you are offering
Everything begins with a plan (or recipe), but beyond the plan there is execution (baking), then testing (tasting), and listening (feedback). And once you’ve measured the feedback, you can determine whether you should revisit the recipe, tweak a couple of ingredients and try again.
The most important thing to remember though, if you miss an ingredient, or even a step in the process, IT won’t turn out right.
Plan + Prepare + Execute + Review = 4 Steps for Success