Moms Online – Shopping, Blogging, Networking

I just finished reading a quick synopsis of a report/study done by Neilsen on the power of moms online.  It is of no surprise to me that many of us hardworking mothers have the time to engage with each other across the web.  From sharing stories of daycare and doctor visit experiences, to exchanging recipes and favorite online shopping spots or coupons, and even promoting our businesses – there is a great bond that we share with millions of others.  Can you think of a better way to express yourself to someone who understands you?

Though not surprising, the numbers in the brief report (found here) are definitely eye-opening.  The report is a great enforcer of the power in numbers, and an interesting depiction of the segmentation of moms.  Yielding an incredible center of influence, Power Moms, aged 25-54, make up over 19% of the active online population.

With this information of course comes more targeted ‘mom’ marketing from a number a streams.  But with our track record of experience…I am sure we can handle it.  Take a look at the report, I am going to read more and post later – but tell me what you think…

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