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Archive for the ‘Marketing’ Category

When it comes to ‘wooing’ new followers, fans, and customers…I am always leery of the undersell. Having a large number of people jumping on to your cause (or product) because you offered some type of incentive can certainly accomplish an objective, if that objective is to simply gain new people.
Remember the saying “quality over quantity’”?
I [...]

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Yes, I’m a baker! Love the smell of yummy goodness in the oven! But when you set out to make that wonderful chocolate cake, and miss adding flour, you might get something similar to fudge.  If fudge is what you wanted, then you are on the right track… if you were preparing to [...]

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Image by Goldmund100 via Flickr

What can a hairstylist teach us about marketing?? I just read this article from MarketingProfs, and more than one light bulb went off! Marketing Is So Much More Than Promotion: Just Visit My Hairdresser . Besides the title of the article, reading it was more like an epiphany….what would happen if [...]

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I just finished reading a quick synopsis of a report/study done by Neilsen on the power of moms online.  It is of no surprise to me that many of us hardworking mothers have the time to engage with each other across the web.  From sharing stories of daycare and doctor visit experiences, to exchanging recipes [...]

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